The live commerce SDK

Bringing live commerce to every platform.

Dazzle is a plug and play SDK for live interactive shopping. Drop it into your app, hand your sellers a stage, and watch conversion climb.

0.4s latency · Auctions, drops & quests · Checkout that never leaves the stream

Dazzle stream: a jewelry maker runs a live design battle while viewers vote and preorder

Why live, why now

Live commerce is the next big wave in commerce.

Conversion

3–10×

the lift when shopping goes live

Live commerce 10–30%
Typical e-commerce 2–5%

+20–40% average order value

The wave, globally

$1T

projected global livestream sales in 2026

In China, live is already ~19% of all e-commerce.

The U.S. open field

12%

of U.S. shoppers have ever bought via livestream

United States 12%
Asia-Pacific 72–75%

A ~$50B U.S. market, growing ~36% a year. Still unclaimed.

The cost of waiting

Those who don't adopt will be left behind.

Interactive live shopping is where attention and spend are moving. Platforms that stay static will watch their sellers, their buyers and their GMS drift toward the ones that went live.

Indexed GMS · two kinds of marketplace · 2024 = 100
100 200 300 2024 2025 2026 Live interactive shopping GMS Standard e-commerce GMS
Rapid growth and rising valuations on one line. Negative traction on the other.

The SDK

A fully functional live shopping SDK, ready to drop in.

Four commerce mechanics, one embed. Everything below is running UI, not concept art.

Design battle stream: viewers vote between two earring designs and preorder the winner Made to order stream: a hat maker blocks a custom hat live while buyers claim slots Stream quest: a candle maker's room unlocks free shipping together, jar by jar Live auction: a ceramicist sells a one of one mug with real-time bidding

01 · Design battles

Let the room pick the product.

Two designs enter, the chat decides. Viewers vote in real time and preorder the winner before it even exists: 1,208 votes, one pair of earrings made live that night.

  • Live voting
  • Preorder the winner
  • Round timers

02 · Made to order

Commissions, claimed on stream.

Sellers open a handful of slots and buyers claim them live: sized, personalized, and blocked in front of the whole room. Scarcity you can actually watch.

  • Slot claiming
  • Sizes & custom options
  • Waitlist

03 · Challenges

Shopping that plays like a quest.

Stream goals turn every order into a group effort. 34 jars in, 16 to free shipping, a secret unlock waiting at the end. The room buys together.

  • Milestone rewards
  • Gift a jar
  • Secret unlocks

04 · Live auctions

Bidding, built in.

One of one pieces sold in real time: anti-snipe timers, quick bids, private max bids, and payment in the same tap. Sold, paid, shipped.

  • +10s a bid
  • Max bid
  • Instant checkout

01 · Design battles

Let the room pick the product.

Two designs enter, the chat decides. Viewers vote in real time and preorder the winner before it even exists.

Design battle stream: viewers vote between two earring designs and preorder the winner

02 · Made to order

Commissions, claimed on stream.

Sellers open a handful of slots and buyers claim them live: sized, personalized, and blocked in front of the whole room.

Made to order stream: a hat maker blocks a custom hat live while buyers claim slots

03 · Challenges

Shopping that plays like a quest.

Stream goals turn every order into a group effort. The room buys together.

Stream quest: a candle maker's room unlocks free shipping together, jar by jar

04 · Live auctions

Bidding, built in.

One of one pieces sold in real time, with payment in the same tap.

Live auction: a ceramicist sells a one of one mug with real-time bidding

Under the hood

Boost sales. Satisfy users.
Save on engineering.

The hard parts of live commerce, already built.

Low-latency live video

Glass to glass 0.4s 0s 5s 10s 15s Dazzle · WebRTC rails 0.4s Low-latency HLS ≈4s Standard live stream ≈12s

0.4s glass to glass. Chat lands while the words are still in the seller's mouth.

Real-time checkout overlays

Tap to paid ≈5s 1 2 Tap the pin +0s Pay in place +3s Back to the show +5s the stream never pauses

Buying happens on top of the stream, never in another tab. Tap, pay, back to the show.

Auctions, drops & chat

Event fanout <100ms bid war drop opens bids drops chat buys same rails, every screen

A realtime engine that fans out bids, drops and reactions in under 100ms, even when the room spikes.

The future of shopping is live.

See it live

Or write to leon@dazzle.tv. We reply fast.